PROJECT STORYLakesider Brewing.
Bringing the brand to life.
A closer look at the thinking behind a local brewery's identity and packaging.
Read the storyTHE WORK. THE THINKING. THE OCCASIONAL DETOUR.BY BRENT DUCHARME
BRENTBarely Brent
Design, ideas and the
work behind the work.
THE LATEST / PERSPECTIVE
Design isn't dead.
It's just changed.
AI is a powerful tool. Somebody still has to bring the idea across the finish line.
Read the article TASTE. JUDGMENT. EXPERIENCE.
HUMAN IDEAS. REAL-WORLD DESIGN.ON MY MIND.
ON MY DESK.
Articles, project stories and ideas from the studio. Video recordings will be added as they become available.
PROJECT STORYLakesider Brewing.
ARTICLEThe work behind
a great magazine.
Rhythm, typography and knowing when to let a story breathe.
Read the articleMOCKUP.
NOW WHAT?ARTICLE · VIDEO PLANNED
A great mockup.
Now make it real.
A practical guide to turning a promising concept into usable artwork.
Read the article
ARTICLEA label has one job.
Get picked up.
What makes a bottle worth a second look—and why the details matter.
Read the articleSCRIPT.IDEAS / PEOPLE / CONVERSATIONSARTICLE · VIDEO PLANNED
A conversation
worth having.
The questions worth asking before your next creative project.
Read the article
ARTICLEGive people
a reason to give.
How story and design can make a mission clear, tangible and personal.
Read the articlebarelyBRENT.
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